The Practice of Digital Marketing
About the book
Interwoven with illustrations , industry facts and case studies, the book covers three distinct areas. The first is a concise yet in-depth overview of the fundamental strands that go into digital marketing: the Internet, marketing, advertising, content and creative, web technology and performance marketing.
The second is an insightful coverage of over two dozen services and solutions – websites, online advertising, SEO, social media marketing etc.
The third part posits key questions on the field: how does one do effective digital marketing, what is the industry ecosystem all about and what lies ahead?
About the author
Rohit Varma is Founder and CEO of digital marketing company Interskale. He is a career marketer and has also been in the digital/ Internet industry since 1999. He was CMO for pioneering Indian Internet portal rediff.com. He has launched a social networking startup, set up and run an in-house digital marketing department and been a CPG marketer.
This book is his small attempt at paying back to the industry and the lovely people who all work in it.
Inviting would-be readers
Interested in buying a copy? Or, have a point of view on digital marketing and want to check if its covered in the book? As on date, publication is a little time away. I am open to chats with all people on the digital marketing issues that matter to them or they would like answers about.
As you will be aware, the field is vast, and ever-changing. Your inputs may yet help me in refining some of the book’s content.
For all of the above, you can write in to the author at rohit@interskale.in OR fill the form.
I will be sure to reply.